The definition of entertaiment has been enriched to include an extensive range of activities. These can take many forms, from an individual choice from a now enormous array of pre-recorded entertainment; through banquets for two; to performances intended for thousands; or even global audiences. While the term is often associated with amusement, it can have a serious purpose such as that of a religious festival or political satire for instance. The article builds on a multi-disciplinary approach to create new definicoes of entertaiment centradas em nocos de produto, experiencia, cultura e comunicacao. It contributes to building stronger academic debates on this topic.