The Business of Entertainment



Entertainment is an activity that is understood objectively, includes communication between text and audience from an external stimulus, offers pleasure and occurs in a passive form. This activity can be enjoyed through various forms such as movies, music, books, games and sports. These activities may serve as a break from the daily routine or stress and can refuel one’s energy.

Today, a successful entertainment company doesn’t just tell stories. It manages the proprieties of those stories in such a way to create and sustain deep affinity—i.e., build love. This makes the business of entertainment a constant process of change: From where you tell your stories, to how you make them, and ultimately to how you monetize them. This collection highlights the evolution of these changes, from early digital entertainment to its present-day incarnation. Some of the most iconic forms of entertainment—such as characters, images and structures—have transcended the boundaries of specific media and proven that they have a seemingly unlimited potential for creative remix.

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